FAQ
Common questions, straight answers
How AI disclosure laws work, what Disclosa does, and who needs to act. Or just run the free generator and get your answer in 60 seconds.
What is Disclosa?
Disclosa is a free tool that tells you exactly what to disclose about AI-generated or AI-assisted content — and under which 2026 law. Answer four questions about your content and get the precise label to paste, the legal rule behind it, and a shareable Authenticity Badge that links to a public verification page.
Is it really free? What's the catch?
Completely free — no account, no credit card, no paywall. Disclosa is a build-in-public project created to help creators and brands navigate the new AI transparency laws. The goal is to build an audience and a reputation, not to charge for compliance basics.
Do I need to create an account?
No. You fill in the generator, get your disclosure text and badge instantly. No email, no login, no data stored on our side. The Authenticity Badge verification works via a signed link — no database involved.
Which laws does Disclosa cover?
EU AI Act Article 50 (mandatory from 2 August 2026), FTC guidelines on AI-generated reviews and endorsements, California SB 942 (also effective 2 August 2026), and the New York Synthetic Performer Disclosure Law (in effect from 9 June 2026). On the platform side: YouTube, TikTok, Instagram/Meta, X (Twitter), and LinkedIn policies.
When do the new AI disclosure laws take effect?
The EU AI Act transparency obligations (Article 50) and California SB 942 both apply from 2 August 2026. The New York synthetic performer law has been in effect since 9 June 2026. FTC guidance has been enforceable for years and is being actively applied to AI-generated testimonials.
Who has to comply — businesses or individuals too?
Both. The EU AI Act covers anyone publishing AI-generated or AI-manipulated media — including individual creators — if the content reaches EU audiences. Platform policies apply globally regardless of jurisdiction. The FTC rules cover any US-facing endorsement or testimonial, individual or corporate.
What happens if I don't disclose AI content?
Under the EU AI Act, fines for non-compliance with Article 50 reach up to €15 million or 3% of total worldwide annual turnover (whichever is higher). FTC violations can reach $53,757 per incident. Platforms may remove content, reduce reach, or suspend accounts for missing labels.
What content types are covered?
Text, images, video, and audio — including hybrid content (e.g. AI-edited real footage, AI-assisted copy with human editing). The generator asks how much AI was involved so it can match the right rule: fully AI-generated, AI-edited real media, AI-assisted human-led, or human-only.
What is an Authenticity Badge?
A small badge you can attach to your post, article, or profile. It encodes your disclosure details — content type, AI involvement level, date — in a signed link that opens a public verification page on disclosa.com. Anyone can check that your disclosure is real and on-record without you needing an account or database.
Is a hashtag like #AI or #AIGenerated enough to comply?
Generally not on its own. The EU AI Act requires disclosure to be 'clear and distinguishable' — a buried hashtag is risky. For generative AI providers, Article 50(2) requires machine-readable marking (provenance metadata), which a hashtag does not satisfy. Platform rules vary but also typically require explicit labelling in the content itself.
Does this apply to AI-assisted content where a human also worked on it?
Yes, but the obligation is lighter. AI-assisted, human-led content (e.g. you wrote the post and used AI to polish the grammar) may not require the same labels as fully AI-generated content. The generator distinguishes these cases and gives you the appropriate wording.
Is this legal advice?
Disclosa provides informational tooling, not legal advice. Rules change frequently and vary by context. Always verify against the official source and consult a qualified professional for your case.