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Guide — AI text · the United States

Do you need to disclose AI-generated text in the United States?

Often — disclosing AI-generated text in the United States is required in specific cases and strongly recommended in the rest. Here is the breakdown.

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§ 01 — What the law says

conditional

FTC — undisclosed or deceptive use of AI in ads is unlawful

There is no FTC 'made with AI' label, but its rules apply to AI with full force and no exemption. March 2025 staff guidance: if AI generates or substantially modifies advertising content, that use should be disclosed. AI-generated reviews/testimonials are treated as fake reviews and are prohibited regardless of any disclaimer (Fake Reviews Rule, 16 CFR Part 465). A synthetic endorser needs both a sponsorship disclosure (#ad) and a clear notice that the endorser is AI-generated. Penalties reach $53,088 per violation (2026); the FTC opened a dedicated AI enforcement unit in Jan 2026.

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Portions of this content were generated with AI. #ad (if sponsored). Any endorser shown is AI-generated, not a real customer.

Source: FTC — Artificial Intelligence (guidance & enforcement) · reviewed 2026-06-09

Disclosa provides informational tooling, not legal advice. Rules change frequently and vary by context. Always verify against the official source and consult a qualified professional for your case.