AI Transparency · 2026
AI disclosure rules for TikTok in the European Union
Yes — publishing realistic AI-generated or AI-edited content on TikTok in the European Union can legally require a disclosure. Here is what applies and the exact wording to use.
TikTok requires labeling realistic AI-generated content
TikTok requires creators to turn on the 'AI-generated content' toggle for realistic AI content. TikTok also auto-labels content that carries C2PA Content Credentials and content made with TikTok AI tools. Undisclosed realistic AI content may be removed under the Synthetic and Manipulated Media policy.
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EU AI Act Art. 50 — transparency for AI-generated & deepfake content
Article 50 of the EU AI Act sets transparency duties: providers must mark AI outputs in a machine-readable way; deployers of deepfakes must clearly disclose that the content is artificially generated/manipulated; AI-generated text published to inform the public on matters of public interest must be disclosed; and users must be told when they interact with an AI system (chatbots). Transparency obligations apply from 2 Aug 2026.
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TikTok in other regions
Other platforms in the European Union
Disclosa provides informational tooling, not legal advice. Rules change frequently and vary by context. Always verify against the official source and consult a qualified professional for your case.