AI Transparency · 2026
AI disclosure rules for TikTok in New York
Yes — publishing realistic AI-generated or AI-edited content on TikTok in New York can legally require a disclosure. Here is what applies and the exact wording to use.
TikTok requires labeling realistic AI-generated content
TikTok requires creators to turn on the 'AI-generated content' toggle for realistic AI content. TikTok also auto-labels content that carries C2PA Content Credentials and content made with TikTok AI tools. Undisclosed realistic AI content may be removed under the Synthetic and Manipulated Media policy.
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New York — disclosure required for AI 'synthetic performers' in ads
New York's Synthetic Performer Disclosure Law (S.8420-A / A.8887-B), signed 11 Dec 2025 and effective 9 June 2026, requires a conspicuous disclosure when an advertisement contains a 'synthetic performer' — a digitally created asset made with generative AI meant to look like a human who is not an identifiable real person. Penalties: $1,000 for a first violation, $5,000 thereafter. Exemptions: expressive works (film/TV/games) where consistent with the underlying work, audio-only ads, and AI used solely for translation.
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TikTok in other regions
Other platforms in New York
Disclosa provides informational tooling, not legal advice. Rules change frequently and vary by context. Always verify against the official source and consult a qualified professional for your case.