AI Transparency · 2026
AI disclosure rules for YouTube in New York
Yes — publishing realistic AI-generated or AI-edited content on YouTube in New York can legally require a disclosure. Here is what applies and the exact wording to use.
YouTube requires disclosing realistic altered or synthetic content
When you upload content that is realistic and was meaningfully altered or generated with AI, you must tick 'Altered or synthetic content' in YouTube Studio. YouTube then shows a label in the description (and a more prominent label on the video for sensitive topics like health, news, elections, finance). Clearly unrealistic, animated, or trivially-edited content is exempt.
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New York — disclosure required for AI 'synthetic performers' in ads
New York's Synthetic Performer Disclosure Law (S.8420-A / A.8887-B), signed 11 Dec 2025 and effective 9 June 2026, requires a conspicuous disclosure when an advertisement contains a 'synthetic performer' — a digitally created asset made with generative AI meant to look like a human who is not an identifiable real person. Penalties: $1,000 for a first violation, $5,000 thereafter. Exemptions: expressive works (film/TV/games) where consistent with the underlying work, audio-only ads, and AI used solely for translation.
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YouTube in other regions
Other platforms in New York
Disclosa provides informational tooling, not legal advice. Rules change frequently and vary by context. Always verify against the official source and consult a qualified professional for your case.