AI Transparency · 2026
AI disclosure rules for YouTube in the United States
Yes — publishing realistic AI-generated or AI-edited content on YouTube in the United States can legally require a disclosure. Here is what applies and the exact wording to use.
YouTube requires disclosing realistic altered or synthetic content
When you upload content that is realistic and was meaningfully altered or generated with AI, you must tick 'Altered or synthetic content' in YouTube Studio. YouTube then shows a label in the description (and a more prominent label on the video for sensitive topics like health, news, elections, finance). Clearly unrealistic, animated, or trivially-edited content is exempt.
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FTC — undisclosed or deceptive use of AI in ads is unlawful
There is no FTC 'made with AI' label, but its rules apply to AI with full force and no exemption. March 2025 staff guidance: if AI generates or substantially modifies advertising content, that use should be disclosed. AI-generated reviews/testimonials are treated as fake reviews and are prohibited regardless of any disclaimer (Fake Reviews Rule, 16 CFR Part 465). A synthetic endorser needs both a sponsorship disclosure (#ad) and a clear notice that the endorser is AI-generated. Penalties reach $53,088 per violation (2026); the FTC opened a dedicated AI enforcement unit in Jan 2026.
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YouTube in other regions
Other platforms in the United States
Disclosa provides informational tooling, not legal advice. Rules change frequently and vary by context. Always verify against the official source and consult a qualified professional for your case.