AI Transparency · 2026
AI disclosure rules for Instagram / Meta in New York
Yes — publishing realistic AI-generated or AI-edited content on Instagram / Meta in New York can legally require a disclosure. Here is what applies and the exact wording to use.
Meta labels AI content and expects creators to disclose
Meta (Instagram & Facebook) applies an 'AI info' label to content it detects as AI-generated or that carries industry signals (C2PA, IPTC). Creators are expected to disclose photorealistic AI content; failing to disclose materially deceptive AI media can lead to penalties.
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New York — disclosure required for AI 'synthetic performers' in ads
New York's Synthetic Performer Disclosure Law (S.8420-A / A.8887-B), signed 11 Dec 2025 and effective 9 June 2026, requires a conspicuous disclosure when an advertisement contains a 'synthetic performer' — a digitally created asset made with generative AI meant to look like a human who is not an identifiable real person. Penalties: $1,000 for a first violation, $5,000 thereafter. Exemptions: expressive works (film/TV/games) where consistent with the underlying work, audio-only ads, and AI used solely for translation.
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Instagram / Meta in other regions
Other platforms in New York
Disclosa provides informational tooling, not legal advice. Rules change frequently and vary by context. Always verify against the official source and consult a qualified professional for your case.